Quantitative Market Research

Quantitative market research is essentially about dealing with high quantity, finite questions of a uniform type i.e. 500 people are asked a series of the same 10 questions as to their restaurant preferences. The results are interpreted via statistical analysis and findings reported.

Quantitative data collection is usually based on pre-determined, structured, closed question and answer types, unlike qualitative market research which is more geared toward open-ended questions, to encourage views and opinions.

We have vast experience in conducting quantitative market research and utilise a range of research methodologies including CATI based telephone interviews, face-to-face location interviewing, online research, postal/self completion surveys, hall tests, panels, data processing, analysis and reporting.

Quantitative market research can be undertaken on it's own or can be complimented by qualitative market research.


Market Research Methods Summary Qualitative Research Quantitative Research Project Design Focus Groups Co-creation Groups Face to Face Depth Interviews Telephone Surveys Postal/Self Completion Surveys Hall Tests Observation Accompanied Shops/Intercepts Mystery Shopping Online Research Panels & Communities Usability Testing Desk Based Research	Quantitative Market Research Quantitative market research is essentially about dealing with high quantity, finite questions of a uniform type i.e. 500 people are asked a series of the same 10 questions as to their restaurant preferences. The results are interpreted via statistical analysis and findings reported. Quantitative data collection is usually based on pre-determined, structured, closed question and answer types, unlike qualitative market research which is more geared toward open-ended questions, to encourage views and opinions. We have vast experience in conducting quantitative market research and utilise a range of research methodologies including CATI based telephone interviews, face-to-face location interviewing, online research, postal/self completion surveys, hall tests, panels, data processing, analysis and reporting. Quantitative market research can be undertaken on it's own or can be complimented by qualitative market research.	Telephone Contact Birmingham: 0121 288 0005 London: 0207 617 7150 Leeds: 0113 815 0011 Manchester: 0161 408 0658 Email Contact info@themarketresearcher.com

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Market Research Methods

Quantitative Market Research

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