Qualitative Market Research

We have vast experience in conducting qualitative market research and utilise a range of research methodologies including focus groups, depth interviews, observational research, telephone depth interviews, online focus group discussions and usability testing of websites, applications and print advertising.

Qualitative market research is extremely effective and addresses information that cannot be 'quantitated'. Qualitative research deals with real people and takes an opinion based approach to analysis. It provokes thought and discussion amongst participants often resulting in insightful feedback on client issues.

A classic example of qualitative research would be a focus group based research project where the client wishes to determine the best creative material to be used in a proposed advertising campaign.

Qualitative market research can be undertaken on it's own or can be complimented by quantitative market research.


Market Research Methods Summary Qualitative Research Quantitative Research Project Design Focus Groups Co-creation Groups Face to Face Depth Interviews Telephone Surveys Postal/Self Completion Surveys Hall Tests Observation Accompanied Shops/Intercepts Mystery Shopping Online Research Panels & Communities Usability Testing Desk Based Research	Qualitative Market Research We have vast experience in conducting qualitative market research and utilise a range of research methodologies including focus groups, depth interviews, observational research, telephone depth interviews, online focus group discussions and usability testing of websites, applications and print advertising. Qualitative market research is extremely effective and addresses information that cannot be 'quantitated'. Qualitative research deals with real people and takes an opinion based approach to analysis. It provokes thought and discussion amongst participants often resulting in insightful feedback on client issues. A classic example of qualitative research would be a focus group based research project where the client wishes to determine the best creative material to be used in a proposed advertising campaign. Qualitative market research can be undertaken on it's own or can be complimented by quantitative market research.	Telephone Contact Birmingham: 0121 288 0005 London: 0207 617 7150 Leeds: 0113 815 0011 Manchester: 0161 408 0658 Email Contact info@themarketresearcher.com

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Market Research Methods

Qualitative Market Research

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