Market Research Hall Tests

Hall tests are a quantitative method of testing reactions to products and concepts in a controlled and neutral environment.

Suitable locations and venues are determined based upon accessibility and footfall. The more people and the more accessible the venue for the hall test the greater the response rate.

Respondents for such tests are recruited on location and then take into the 'Hall' to test. The great advantage of hall tests are they have a relatively high response rate due to the fact that the whole process for the respondent is very short and may only take a few minutes of their time.

An example of a hall test may include testing of new food product to assess consumer preference by taste comparison.


Market Research Methods Summary Qualitative Research Quantitative Research Project Design Focus Groups Co-creation Groups Face to Face Depth Interviews Telephone Surveys Postal/Self Completion Surveys Hall Tests Observation Accompanied Shops/Intercepts Mystery Shopping Online Research Panels & Communities Usability Testing Desk Based Research	Market Research Hall Tests Hall tests are a quantitative method of testing reactions to products and concepts in a controlled and neutral environment. Suitable locations and venues are determined based upon accessibility and footfall. The more people and the more accessible the venue for the hall test the greater the response rate. Respondents for such tests are recruited on location and then take into the 'Hall' to test. The great advantage of hall tests are they have a relatively high response rate due to the fact that the whole process for the respondent is very short and may only take a few minutes of their time. An example of a hall test may include testing of new food product to assess consumer preference by taste comparison.	Telephone Contact Birmingham: 0121 288 0005 London: 0207 617 7150 Leeds: 0113 815 0011 Manchester: 0161 408 0658 Email Contact info@themarketresearcher.com

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Market Research Hall Tests

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